What flavours should be launched

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Assignment:

Maggie, a ready-to-make noodles company, has been popular in India for a very long time, where it has been selling its magic masala flavour. Now they are thinking of introducing new flavours in the Indian market and have several questions:

1. What flavours should be launched?

2. What flavours do other ready-to-make noodle brands offer?

3. How would consumers respond to new flavours? Which of the following types of research can help them get answers to these questions?

Reference no: EM134041609

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