What features do customers care most abouthow are the key

Assignment Help Marketing Management
Reference no: EM13394737

Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.

Product:

   • What features do customers care most about?

   • How are the key features and benefits better or worse than those of competing products?

   • How do consumers choose and use products in this category?

   • How is the product branded?

Price:

   • How is this product priced relative to competing products?

   • What is the rationale for employing this pricing strategy?

   • Are there pricing discounts (e.g., wholesalers, bulk)?

Place:

   • Where is the product sold and why have those locations been selected?

   • Do the locations give adequate accessibility to the target market?

   • Are products sold online as well? Is there transparency between online and brick and mortar outlets?

Promotion:

   • What marketing communications does this company use to promote the product?

   • Describe the advertising, personal selling, public relations, direct marketing, etc. efforts).

   • What main messages are portrayed to consumers? What is emphasized? What is the image?

Reference no: EM13394737

Questions Cloud

Gdpunemploymentinflation cpi explain in detail about : explain in detail about gdpinflationunemployment and cpi with graphs respectly and the problems associated with
Enrons ethics code was based on respect integrity : enron code of ethics - this code of ethics will be used as the basis for the system of inquiry. develop a system of
Research the procedure of producing an expensive product : research the process of producing an expensive product assume that it is something that must cost at least 1000. after
Identify the appropriate place and promotional strategy : identify the appropriate place and promotional strategy that should be used in the development of the strategic
What features do customers care most abouthow are the key : select an existing product and identify its target market. describe how each variable of the marketing mix product
Write down a 700- to 1050-word paper in which you describe : choose an organization for this assignment from one of the following resources middot virtual organizations
The funding choices of a company have important : financing decisionsthe funding choices of a company have important implications for both the risk and valuation of the
Explain short- and long-term impacts of nutrition issue on : proper health and nutrition is of critical importance to the growth and development of young children yet many american
Use the virtual organization link on the student website to : resources university library kudler fine foods virtual organizationuse the virtual organization link on the student

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd