What factors influence choice of media

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1. What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men? Please explain in 150-300 words with a reference link.

2. If you open a business with US$1,000,000, how would you design its structure and why?

3. What are the dangers of a reverse halo effect? Can you describe a situation where this may have happened to you or that you may have done to others? (From Selection in Human Resources Management).

Reference no: EM132226617

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