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Assignment:
After reading the article: the product market and the market for "ideas": commercialization strategies for technology entrepreneurs by Joshua S. Gans, Scott Stern:
Answer the following questions.
1. What is the market for idea? How it differs from product market?
2. What are the main barriers to the market for idea?
3. What factors determine start-up commercialization strategy?
4. What is reputation-based idea trading? When should it be used?
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