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What factors contribute to the takeoff of the video

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Reference no: EM133379055

Questions: After individually reading the United Breaks Guitars case study answer the following questions:

  • What social media strategy did Dave Caroll and his team adopt?
  • What factors contribute to the takeoff of the video? Which factor do you believe is the most critical in the propagation?
  • If you were United Airlines, what information would you wish to have, to better prepare a response to the viral video?

Video: United Breaks Guitars

Reference no: EM133379055

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