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Management: an executive in your company has proposed a new information system
If an executive in your company has proposed a new information system that may provide a strategic impact on the business by gathering data on competitors' customers.
1.What ethical problems could this system create?
2.Does it matter whether the customers are individuals or businesses?
3.Does it matter what type of information is being gathered? (i.e., purchase patterns versus contact information).
Both of these issues are of concern to you, so you decide to have a meeting with the VP of Marketing and the CFO. Explain the differences among inelastic, elastic, and unitary price elasticity to the VP and CFO. Then, what questions would you ask?
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