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Imagine you are the marketing manager for a product you use daily, like gourmet coffees or paper towels, and you are selected to introduce the product to a new international market. What ethical or social responsibility issues, such as sustainability and fair trade, might you face when introducing the product to that market? How might you overcome these issues? Name the product and the international market in your response.
Describe a risk management plan and give its contents. Discuss any four risk management strategies other than contingency plans in project management.
A friend of yours comments, "I'm starting my own business. I have a perfect product that no one else can touch, but I have no use for marketing. That's just for the mega-corporations." Which of the following arguments would you not use in talking abo..
Select two products that you have recently purchased; one should be a service and the other a manufactured good. Think about the process that you used.
What is the difference between ethics and business ethics? Under what circumstances might a diversified firm choose to divest one of its businesses?
The major responsibilities of human resources management are attracting, developing, and maintaining a quality workforce. Review the RSPS (Rancho Solano) case from Topics 1 and 2. Recall that the board of directors at RSPS has hired you as part of a ..
Provide details and evidence to back up your analysis from thearticle. What are some of the significant points used in the article to support the premise?
While the three business level strategies discussed in the text are important, how those strategies be implemented in different types of industries is problematic. Each specific industry is characterized by 1) fragmentation, 2) growth, 3) maturity, o..
Develop three examples that illustrates how a manufacturing company or a service company of your choice uses JIT, and then determine three to four (3-4) benefits of JIT Concept Draw differs between manufacturering and service companies. Provide speci..
Identify which framework resonates with your own line of thinking.
What is Human Centered Design Thinking and how does it differ from the traditional way organizations innovate?
You can cite social media, content marketing, etc. Define Relationship Marketing.
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