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MA Earth Skin Care Tries to Stay Natural
1) What ethical issues is Heather facing in this situation? What possible marketing claims about the company's relationship with the Amazonian tribe would cross a line into unethical territory? What claims could it make ethically?
2) How could Ma Earth create an ethical climate that would help managers such as Heather ensure that they are behaving ethically?
3) How effectively do you think Ma Earth is practicing corporate social responsibility in this situation? Explain the reasoning behind your evaluation.
As outlined in the textbook, there are five stages to the event planning process. Utilizing this five-stage process, develop a faux special event to be held in a location of your choice. There are many different skills and abilities that a specia..
A trucking firm has five trucks that each requires service at an average rate of once every 50 hours, according to an exponential distribution. The firm has a mechanic who needs five hours to complete the average job with exponential service times. W..
This is one of the "fun" parts of being an operations manager - strategic and tactical planning. Should operations be part of the strategic planning process? Should the operations organization approve the "sales" plan before it is accepted by th..
What strategy has GMCR/Keurig used to fuel growth? What implications does GMCR/Keurig’s corporate strategy have for its approach to innovation, and how should this strategy be managed? Why didn’t the Keurig product development engineers think of this..
Why are ethical concerns important issues when desigining service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair?
AFC is about to launch its new Wings N Things fast food nationally. The research department is convinced that Wings N Things will be a great success and wants to introduce it immediately in all AFC outlets without advertising. Draw the associated dec..
The cost of capital is 10% and the initial investment is $27,750. What is NPV using the discounted cash flow technique? Should you recommend this project to the selection committee? Why or why not?
Using the personality traits identified in the book and in the chapter 3 audio files, discuss your perception of the personalities of the following five individuals from history:
What is you take on executive compensation and take a position on whether U.S. senior executives are overpaid or not, and briefly present your case. Provide examples from external sources to support your position.
Write a proposal outlining the research approach you will use for your Strategic Plan. Include the following, How you intend to ensure the organization's vision, mission, and people strategies and values statements are aligned with the proposed s..
Imagine that you must fire an employee. Illustrate what effect might employee's dismissal have on your or workers. Explain how you would tell employee also your remaining subordinates.
You have taken a job as manager of Cupcake Heaven in Old Town Alexandria, Virginia. It is located on a busy street with lots of walk-in traffic. The owner, Sue, is thrilled at the prospect of you helping her analyze her operations. What is the maximu..
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