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Discussion Post: Elements of an IMC Strategy
1. What elements of an IMC strategy are being used in the context of your product (advertising? personal selling? public relations? direct marketing? sales promotions?)? The firm may be using more than one?
2. Explain clearly with examples how the firm is using these methods for your chosen product.
The product I chose was Gatorade Zero.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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