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Question:
1 Demographic trends. The Statistical Abstract of the United States is an excellent source of demographic and economic data about the United States. Visit the Web site listed below and click on "population." In terms of age and race, what does the U.S. population currently look like? What will the U.S. population look like in the decades to come?
2 Market segmentation. Go to the Web site of Canon USA and review the company's array of product offerings. Prepare a brief report on how Canon segments its markets.
3 Customer loyalty programs. Airlines and hotel chains have extensive customer loyalty programs. Pick an airline and hotel chain and print out information on the firm's customer loyalty program. (Two examples are listed below.) Bring the material to class to participate in a discussion on this topic.
Attachment:- Assignments.rar
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The assignment requires that I choose one of the three question to discuss. I have chosen the second question that deals with market segmentation of Canon USA Ltd. The details for its market segmentation strategy are found on the company's website as provided in the link on the requirements. Therefore, I have used word document to discuss the marketing strategy and assumed the default APA formatting style.
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