What does the phrase exchange relationship mean

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Reference no: EM132350476

Instruction:

Please answer any THREE questions. All questions carry equal marks. Do not write over 2000 words for the entire assignment.

1. What does the phrase "exchange relationship" mean in relation to marketing?

2. Tupperware uses a business model that relies on women running their own businesses as agents of Tupperware. Tupperware successfully exports to China and India. Explain why these countries provide attractive markets for Tupperware.

3. What is the difference between green marketing and greenwashing?

4. A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

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The study focuses on 3 questions related to exchange relationship, green marketing and green washing along with market segmentation.Exchange relationship with respect to marketing involves various individuals such as customer, marketing firm and other such individuals.The main focus of exchange relationship is to improve the relationship with the customer by providing them value for money.Green marketing refers to process of developing product through an environmentally friendly way, whereas, green washing refers to the process of developing products in a manner which is not environmentally friendly. Market segmentation can be considered as the process of sorting out the customers through their age, location, gender and various other factors.

Reference no: EM132350476

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