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Case : Arpan Kumar Kar, Reema Aswani. (2017, July 17). Tech Talk: Creating a Social Media Strategy. Ivey Publishing.
Case Analysis Questions:
Question 1: What are the different ways websites get traffic?Question 2: What are the different search engine optimization approaches?Question 3: What are the different models for social media promotions?Question 4: Which websites should Khare focus on, and how should he promote on these sites?Question 5: What key performance indicators should Khare focus on in promoting Tech Talk on social media?Question 6: What methodologies can be used for social media analytics?Question 7: What are the major topics of discussion on Tech talk?Question 8: What does the emotion analysis of Tech talk content imply?Question 9: Comment on the polarity of tweets posted by Tech talk?Question 10: What does the network of the Tech Talk followers imply?Question 11: How can Khare identify potential influencers from among his subscriber base and engage with them appropriately?Question 12: Should Khare manage social media marketing in-house or outsource it? If outsourced, what promotion model should he use?
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