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What does the company do to build loyalty

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Reference no: EM132275738

Question: TOPIC 1: M & Ms

Go online to the M&Ms website and evaluate it. You will have to go through more than just the main landing page-click on the current contests and other pages to get the data you need. Respond to the following questions.

• What does the company do to build loyalty? To build community?

• Are there opportunities for feedback? Does the company partner with other organizations to leverage the loyalty those other companies enjoy with their customers? If so, what is the company doing?

• Overall, what do you think is most effective about the site? What is the least effective?

• Are you a loyal customer of M&Ms? If so, why?

Also review classmates' postings and comment on at least one (1) classmate's post.

Use references when research is used.

TOPIC 2: Customer Relationships

Many companies use cause-related marketing to build their customer relationships. You see this when a product or service indicates a portion of each sale will benefit a specific charity.

Check out the blog selfishgiving. Scroll to the author's list of 2016 best cause-related marketing campaigns. Select a campaign to share with us and explain why you think this was a good cause-marketing campaign.

Conversely, find a cause-related marketing campaign you think was not launched.

Comment on at least one (1) classmate's postings. Use at least one (1) reference and a link to the cause-related marketing campaign.

TOPIC 3: CRM

The goal of any formal customer relationship management program is to attract and retain profitable customers with high customer lifetime value.

Can you identify a company for which you might be considered a most valuable customer, where you are in Level 1 of their customers (See Figure 2.5, Levels of Customers Based on Profitability)?

In this week's writing assignment, you will get a chance to calculate a customer lifetime value. This will be a simple calculation, but if you want more details about the calculation or perhaps use it for your writing assignment, visit kissmetrics. This site will give you an example of lifetime value using Starbucks as an example. Note all the variables that go into lifetime value calculations.

Required: Record your lifetime value calculation and discuss how the company tries to retain and grow your business as a most valuable customer.

You do not need to interact with another classmate and you do not need to use a reference.

Reference no: EM132275738

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