What does the community offer the customer

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1. How has Nike managed to create such intense customer loyalty?

2. What could a competing product/retailer do to break this loyalty?

3. Who is their competition? There are several.

4. Describe the community they built and the reasons they built it.

5. What does the community offer the customer?

6. How does it create value for the customer and the company?

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What does the community offer the customer : How has Nike managed to create such intense customer loyalty? What does the community offer the customer?

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