Reference no: EM132237854
Assignment : Effective Document Design for an Executive
The purpose of this memo is to explain your next assignment, a memo designed for an executive reader who has no immediate interest in your subject. This assignment requires you to view a YouTube video and take notes on the speaker's ideas.
You may have to view the video a few times to fully understand the speaker's purpose and main topics. Please read the following information carefully.
Some Helpful Context on this Assignment
Steven Price is the President and CEO of FINCorp, an upstart financial services firm in Richmond, Virginia, that offers online personal finance products, tax consulting and retirement and investment recommendations to its clients. Since its incorporation in 2009, FINCorp has been very successful, growing from a workforce of 15 accountants and financial analysts to over 150 staff members, including economic forecasters, six marketing teams, 35 accountants and tax specialists and investment banking professionals. The average age of Price's employees is 30.
As the director of FINCorp's human resources department, you oversee the company's hiring and staffing processes. In the last six months, you've realized several problems that you fear will eventually hurt the company's bottom line: newly hired staff members in all sectors of the company are staying in their positions an average of only a year and a half.
Also, a recent company engagement survey, sent to all employees online to gauge morale, personal work interests and fulfillment as well as work habits, revealed that over 60% of all employees are not satisfied with their work and their impact. The conclusion of the survey reveals that millennials in your company are not happy, engaged and, therefore, not productive.
You share this news with your boss, Mr. Price. Naturally, he is concerned. He has heard of a popular series of talks given by Simon Sinek, an expert on business leadership. Mr. Sinek speaks all over the world about the millennial generation and their work/life habits. Your boss believes Mr. Sinek may have some answers for FINCorp, so he asks you to view one of these videos and report back to him.
Specifically, he wants to know the following:
1. What does Mr. Sinek believe is the main problem inherent in managing a millennial workforce?
2. What are specific reasons this generation struggles in the workplace? Summarize these.
3. What does Mr. Sinek recommend that leaders in business should do to engage this millennial generation more effectively to motivate and encourage their productivity?