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What does it take to win back customer loyalty

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Assignment

It's an Operation Management Class for MBA.So try to think from Operation Managers perspective on papers.

Consider the following 3 organizations and situations (write up at most 2 papers writing for each company):

1. JC Penny 2011/2012 new business model

2. Affordable Care Act rollout - only focus on the product and rollout, not the politics

3. MBTA winter 2015

Please include answers the following,:

• For each, what was the major operational flaw associated with the company and situation?

• What does it take to win back customer loyalty? Has the organization fulfilled this?

MBTA Winter 2015

JC Penny 2011/2012 new business model (research Ron Johnson - you, me and Kerry actually did a powerpoint on this in our Managing in the evolving workplace class

Affordable Care Act (ACA) rollout

 

Reference no: EM132111854

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