What does it mean when we say services are intangible

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1. Briefly define what is meant by a product. explain the characteristics that would define product, good, service, and an idea. give an example of each

2. What does it mean when we say services are intangible? how do marketers of services overcome the problems associated with intangibility?

3. What is a marketing channel? define each of the four types of marketing channels.

Reference no: EM131675277

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