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Q. The resource based view (RBV) of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making. In determining the strategic resources available to a industry, RBV is a dominant tool. The VRIO (Value, Rarity, Limitability, organization) models constitute a part of RBV. Illustrate what do you understand by RBV and VRIO framework and in your opinion, will they (RBV/VRIO) still be an option at redefining future business strategies and if so, explain why? (300 Words)
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