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1. Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential market segment and describe the value proposition that would meet the needs of this target customer group. What need is being fulfilled? What benefits are being sought?
2. Please watch The Persuaders at PBS.org (https://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1). What do you think of The Persuaders? Do you agree that the environment is cluttered with too many brand messages? How would you communicate the idea of luxury in a 30-second television advertisement?
writing the report. general instructionsnote you canrsquot use exam express or tel-test for this exam.purposethis
Explain how you would use the Diffusion of Innovation concept to promote your idea. Identify and describe the group you would target as your early adopters
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Executive Summary with key findings and recommendations? 2. Clear and concise description of the market in which the organization operates?
Submit a management report to the Managing Director to address the need for changes to the current marketing strategy.
What is market research?
Explain Details regarding Management Information Systems and understand how the business operates
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