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1. What do you think of Burger King's advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King's advertising ethical? Explain.
2. How did Burger King manage the negative publicity it received over the content of its Coq Roq Web site?
Explain How are you going to collect the information and What type of information do you want to collect
Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
Health Care and Marketing
1.explain the of three types of marketing information. 2.the international marketing research process is more complex
Choose two brands of shampoo.
Determine the key types of risks your business opportunity will face both internally and externally. Provide strategies to mitigate these risks
Summary of article major findings and issues and Critique of article: General Mills' global sweet spot
While STP marketing often produces successful outcomes, there is no guarantee that these successes will last. What factors can erode the successes produced by STP marketing, forcing a firm to reformulate its marketing strategy?
Explain E-Business and prepare a paper discussing the impact of e-business on how business is done today both in the United States and throughout the world and how e-business has changed that.
What marketing strategy or strategies has Google adopted since it was created? Answer this question by applying one or more of the theoretical marketing approaches and/or models discussed in the literature
By summary and analysis the Frigaliment case; for maximum credit, you may do additional web-research to further illuminate or explain the case/article
questions read the article slotegraaf r. j. amp dickson p. r. 2004 the paradox of a marketing planning
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