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1. Which application approach would you be most relaxed using, given your personality and personal preferences? Why?Would your selected approach be universally applicable to any given situation?For others - how would you respond to your peer's style?
2. What do you see as the main stumbling blocks to the successful use of the internal marketing approach? Assumed the hierarchical structure of employees in most organizations, is internal marketing a feasible approach for most organizations? Why or why not?
3. After firms rank their customers on effectiveness or lifetime value measures, highly money-making customers get special attention, while non-paying customers get poor service or are ‘fired.' What are the ethical and social issues involved in these practices? Could CRM be misused? How and why?
4. Of the two kinds of customer expectations, adequate performance expectations fluctuate the most. Define situations that might cause adequate expectations to increase thereby narrowing the width of the zone of tolerance. What might an organisation do in these situations to achieve its satisfaction targets?
The company has decided to cut costs by eliminating all of the marketing intermediaries who help distribute its products. Hartselle will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perfor..
How does stakeholder identification affect communication? Provide an example of how a similar message might be communicated to two different stakeholders.
Attributes of a retailer's actual customers may differ from its targeted customer. find the possible reasons for these differences?
Discuss the relationship between quality and competitiveness.
How is this software designed to help with decision-making? What method does it use?
Also, address why culture is important in communication. How does your culture affect your communication with others in the workplace?
Describe the work structures for organizational functions at the parent company location.
You will create a PowerPoint presentation to solution the questions below. Reminisce that your audience is the management of CBC: Ensure your presentation is professional and provides sufficient explanation.
Ozone depletion, global warming and declining biodiversity
Is it ethical and socially responsible for professors to drop standards and for colleges to award degrees for doing less work today than 5, 10, 15, or 20 years ago?
The increase in technology has had profound effect on virtually every business sector. How has increased technology affected measurement of consumer behavior?
Your company, NL&C Corporation, has recently taken on a new, large client. That is great news for the organization and its future opportunity! You have just heard this news in a management meeting.
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