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Question: Winer, R., & Dhar, R. (2011). Marketing management (4th ed.). Boston: Prentice Hall.
Chapter 12
Chapter 13
Submit a 1 page paper, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.
PART A - 1 PAGE
Besides the illustrations given in the book chapter, give an example of another industry that has witnessed substantial changes in channels of distribution. What are the fundamental reasons such as consumer behavior, competition, or technology (or others) for this change? Of the fundamental reasons stated for the changes to channels of distribution, what do you see as being the most significant and why?
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