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What do you recommend and why

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Reference no: EM13952628

SUSAN FOURNIER Introducing New Coke: 9-500-067, REV: OCTOBER 31, 2001

This is a case write up. You need to read the case frist. And in the write up, you need to answer the following question. What do you recommend and why? While preparing for an upcoming meeting with the Board of Directors, Roberto Goizuetta has asked for your advice. Who is responsible for the new Coke disaster? What, if anything, should be done to those responsible?

Reference no: EM13952628

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