What do you mean by the term brand equity

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Reference no: EM132252242

1. This week your team will create a report listing 6 issues facing CanGo that you gleaned from the week 3 and 4 videos. They should be prioritized in order of importance. They should be numbered. The team must then come up with an actionable recommendation for each of the issues found. These should also be numbered. Issues and recommendations are worth a total of 46 points. Only the team lead should submit your team's assignment for grading.

2. What do you mean by the term "Brand Equity"? Use an example of a Brand, you are working with or have a special attachment with, to explain how was that brand built and has been managed so far. What do you think were the important decisions, the makers of the brand undertook, in developing their branding strategy?

Reference no: EM132252242

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