What do these developments allow marketers-consumers to do

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In the 19th Century product information was limited to WOM, newspapers and magazine advertising, people traveled by horse wagon (indeed, this is the way Coca-Cola was first sold as an elixir to cure all your ailments), by train or boat, and long-distance communication was largely limited to the telegraph. Before the industrial revolution, production was artisanal. In the 19th Century, the telephone, radio and TV became household items, and mass production came of age. We learned to travel by plane, and trains became faster. The 21st Century is all about the internet, smart phones, smart TVs, streaming networks, AI, AR, VR and other innovations. Since it is important to understand the applications and implications of innovation in our lives and professions, in your criterion, what do these developments allow Marketers and Consumers to to? Please match by appropriate pairs.

Reference no: EM134036105

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