Reference no: EM133455721

Case Study: "In Boca Raton close to Florida Atlantic University and Palm Beach College, I'd like to open a coffee shop that offers specialized coffee and baked pastries. College students and locals would be the target market. Customers could unwind and chat in the shop's cozy and welcoming environment. On the basis of the significant demand for coffee and baked goods in college towns, I evaluate the possibility of profitability. An estimated $50,000 in capital would be required to launch the business, including the cost of early rent and consumables. Rent, utilities, and employee salaries would all add up to about $15,000 in monthly operating expenses."

Questions:

2) What do customers need to buy your product? (It must be innovative and demonstrate that customers need it to forecast a sales plan).
3) What do you plan to sell? To whom (market segment, be it specific, education, economic level, geographic area, age, buying patterns, characteristics)?
3) What is the advantage of your product? the competitive advantage?
4) Where will it be located? Describe the geographic area and economic statistics, population, diversity of the location.
5) How much do you have to start this business (capital assets)?
6) What do you need to start this business (budget)?
7) Where can you get ideas and help for your business?
8) Where and how can you get more prospects and customers for your business?
9) What kind of advertising and promotion would you like to do for your business? Do you have a marketing budget? Do you plan to do it yourself or hire a professional?