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What do customers do with our products

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Reference no: EM133946603

Assignment:

1. Current Marketing Strategies of the company

2. Status of resources: Financial and Human.

3. Who are our current and potential customers?

4. What do customers do with our products?

5. When do customers select our products?

6. Why (and how) do customers select our products?

7. Why do potential customers not purchase our products?

8. Competition

9. Economic growth and stability

10. Political trends

11. Legal and regulatory issues

12. Technological advancements

Please answer these questions with the following information and use the company (Samsung)

1. Samsung Electronics Company Limited.

2. Samsung Electronics Company is a major manufacturer of electronic components that has its headquarters in Samsung digital city. The company is part of the Samsung Group based in South Korea.

3. Samsung Electronics Company Limited was founded in mid-January 1969. The founders named the company Samsung Electric Industries after its foundation. The company has a rank of leaders: Bahk Jae-wan is the chairperson. Kim Ki-Nam is the vice-chairperson, Kim-Hyun-suk, and Dong-jin Koh are the presidents and CEO; consumer electronics IT & communication, respectively, while Brian Choi is the Marketing Director. The company's revenue was estimated at $200.6 billion in 2020, following a net income of over $22 billion in 2020.

4. Samsung is a mature company, and it is an established manufacturer that keeps growing and expanding in many aspects.

5. The company acquires its wealth from manufacturing quality products such as batteries made of lithium-ion, camera modules, image sensors, and semiconductors for other companies that include Apple and Sony companies. The firm is also amongst the leading mobile phone, tablets, laptops, and smartphone manufacturers. Samsung Electronics is also among the largest manufacturer of memory chips globally. In addition to that, the company has been a global leader in television manufacturing for 15 years since 2006.

6. According to the marketing goals of Samsung, the company aims to create sensible solutions by taking leadership of future innovations and ensuring quality manufacture of products that will inspire the creation of a better world. The company plans to support its' latest innovation with unique branding and outstanding promotional campaigns.

Reference no: EM133946603

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