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In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it. Choose three individuals from among these 17 creative thinkers. Research them. What did each of the individuals contribute to the world?
How was each of their contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
Are there certain defining characteristics shared among all of the individuals?
Why do you think Apple chose these individuals to appear in this advertisement?
Summarize your findings in a 700- to 1,050-word document.
Format your assignment according to appropriate course level APA guidelines.
There are three basic risk mitigation methods employed by online companies. Acceptance, limitation and transference all find backers. What method do you lean towards and why?
What impact do these unions have on the employee-employer relationship - What are some of the ethical implications of unfair employer labor practices?
Outsourcing offloads a burdensome technical responsibility and allows management to focus on its core business. Outsourcing strips a company of an important core competence--IT know-how. Which statement do you agree with? Why? Is there a middle groun..
Onboarding "Process by which new employees learn attitudes, knowledge, skills and behaviors required to be effective in an organization" pages 214-216. Read the following article addressing the subject of transferring the workplace culture during ..
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From the buyer’s perspective, how does the Internet affect costs? Internet technology allows a company to price the same product differently for different customers. What do you think would be the advantages and disadvantages of Amazon offering the ..
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post a 150- to 300-word response to the following discussion question by clicking on replywhat phases does a product go
How well is the hospital currently utilizing its beds?
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What are the advantages and disadvantages of outsourcing? Define outsourcing. Explain how Drucker’s statement, “Your back room is someone else’s front room” pertains to outsourcing. Summarize the management advantages, cost advantages and risk of out..
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