Reference no: EM131010715
In 1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.
Review the University of Phoenix Material: Creative Thinkers.
Choose a subset of one or two individuals per team member from among these 17 creative thinkers.
What did each of the individuals contribute to the world?
How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
Are there defining characteristics shared among all or most of the individuals?
Why did Apple choose these individuals to appear in this advertisement?
|
Develop a risk management plan
: Using Exxon Mobil as your company; Develop a risk management plan Develop Organizational Change Management Strategie
|
|
How important is intermodal transportation
: How important is intermodal transportation with respect to global logistics? How do supply chains get more complicated when firms are doing business across borders versus domestically
|
|
Stores to draw young customers
: If Jordan's were building a new location near colleges, what might they include in their stores to draw young customers?
|
|
What is the ethical approach to take
: What is the ethical approach to take? To answer this question, you must first identify the ethical dilemma, identify and explain your theory, and then apply the theory to the situation, reach a conclusion.
|
|
What did each of the individuals contribute to the world
: Why did Apple choose these individuals to appear in this advertisement?
|
|
Discuss the steps involved in the training design
: Your response should be at least 200 words in length. APA style Discuss the steps involved in the training design process. Think of a training courseyou have experienced. Describe the training, and give examples of how you think the design process wa..
|
|
Research issues in human resource management
: Explain effective approaches to the broad spectrum of employee relations, including career development, fostering ethical behavior, discipline, labor relations, and dismissals.
|
|
Comparative analysis of consumer electronics organisations
: The analysis should be in a business report format and correctly referenced - Comparative analysis of two retail (consumer electronics) organisations
|
|
What is the background of your problem statement
: What is the background of your problem statement? Why did you select the specific problem statement? The decision to perform an acquisition is heavily influenced by how it relates to the strategic business goals of an organization
|