What data needs to be dug deeper to understand the problems

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Reference no: EM133995939

Problem

Background A local fashion retail company, TrendiKu, has faced declining sales over the last two years. Initial analysis shows that the main cause is a shift in the behavior of young consumers (Gen Z and millennials) who prefer to shop via online platforms and want products that suit a sustainable lifestyle (sustainable fashion). The company's management realized that their old strategy of focusing only on seasonal fashion trends was no longer relevant. The company's CEO then considered using a Design Thinking approach in formulating a new strategy. An innovation team was formed with members across divisions: marketing, product design, IT, and customer service. They started holding empathize sessions with young consumers to understand their needs, concerns, and preferences. Get the best quality Business management assignemnt help. Some key findings are: Consumers want the convenience of personalizing products online. There is a high demand for environmentally friendly products and transparency of production processes. Interactive shopping experiences (virtual fitting rooms, gamification) are in high demand. Case Study Discussion Questions Explain how the Design Thinking approach can help TrendiKu formulate new strategies that are relevant to consumer needs? At the empathize and define stage, what data needs to be dug deeper to understand the fundamental problems faced by the company?

Reference no: EM133995939

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