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Assignment One
Research a few customer loyalty/rewards programs which utilize either a mobile device e-mail address, or consumer Web site account. Do you think these program are successful? What could or should be altered about each program to make it more customer-focused? Which program do you think is most successful? Why?
Provide a brief description of differentiated marketing. Briefly outline the objectives of the task you have been hired to perform, providing definitions of the marketing concepts used.
Identifying and Understanding Your Brand Competitors- Develop the new brand identity and positioning by creating the name, logo, slogan and/or brand mantra and "prototype" along with key associations needed for your brand strategy
How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not
A description of blue ocean strategy and its importance, An alternative red ocean move for the same product or service along with the pros and cons of that strategy
Describe your reasoning for identifying them as worthy ofpursuing.
What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value.
please respond to the following competition model1.justify the fundamental reasons that marketers should closely
Write a three (3) page, double-spaced research paper summarizing three (3) scholarly articles that used human subjects in the research. how human subjects were used in the research
Value Stream Analysis: Create a process map for the Wholesale Large Format Printing using BPMN notation. Perform analysis of each step/activity and label as: Value-Added (VA), Non-Value Added (NVA), Necessary-Non-Value Added (NNVA)
Provide an example of a price discrimination for a good or service that you thought it to unfair. Do you still believe that the discrimination is unjustifiable
What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry
Determine at least two (2) key advantages of equity financing compared to debt financing options. Provide a rationale for your response
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