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What could freezer foods or tv meals

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Reference no: EM132900127

MANAGING THE COMPETITION: CATEGORY CAPTAINCY ON THE FROZEN FOOD AISLE

questions :

What could Freezer Foods or TV Meals provide that couldn't be bought on the open market - or at least at a reasonable price?

What was BigCity Grocers expecting to achieve by bringing in a manufacturer to manage this central element of its stores?

Reference no: EM132900127

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