What content type should be prioritized to elevate website

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Reference no: EM133864318

Problem

Complete an analysis and recommend optimizations and the curated data for Question #1 from the scenario by doing the following: Recommend how to optimize the $20,000 budget by allocating the money across the existing paid data campaigns to increase profits. This is the scenario "As a digital marketing strategist for Kamelon, a premier athletic apparel brand based in Chicago, you've identified the need to enhance analytics processes to meet two key business objectives: increasing profits and boosting awareness. After a month in your role, it's evident that a data-driven decision-making framework-comprising question, curate, analyze, and optimize-is essential for advancing the organization's analytics maturity. The leadership team has presented three key business questions.

A. For profit maximization, how to efficiently reallocate a $20,000 paid media budget across campaigns, adhering to a $5,000 limit per campaign?

B. Which influencers should Kamelon engage with to enhance earned engagement and awareness?

C. What content type should be prioritized to elevate website page views? You will leverage curated historical data to uncover actionable insights for these inquiries."

Reference no: EM133864318

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