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What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project? How will these competencies and knowledge support your career advancement in management?
Objectives:
Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing internationally.
Critique the consumer exchange process and its outcomes across international borders within a country study to identify the opportunities and challenges facing marketers across international borders.
In this assignment you are to analyse one segment and recommend to a supermarket marketing manager how the marketing activities (4Ps and service elements) can be changed to have the identified target segment currently shopping at the supermarket t..
the three major challenges faced by businesses today are globalization advances in technology and deregulation. which
What advice would you give to the dean based upon your analysis of the data, During the global recession of 2008 and 2009, there were many accusations of unethical behavior by Wall Street executives, financial managers, and other corporate officers
Research, analyze and defend why it is essential for an organization to have a positive corporate culture
Explain Inancial contracting and Why is the issue of financial contracting important in venture capital or entrepreneurship financing
Reference this week's lecture to develop a research question and a hypothesis for a hypothetical business problem of your choice. Explain the management dilemma or the business problem that the research would attempt to solve
Managers need to be able to effectively manage change within organizations in order to mitigate the negative impact of the change on individuals and the organization. How can managers help mitigate that stress
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses
Why is it important to understand thoroughly the various elements of the employee value proposition (EVP)? - Why would a company want to know what are the most important aspects of EVP for their employees?
Imagine that you're an expert in the principles of business leadership. You have been invited to present at a conference held for some of the top executives at Fortune 500 companies. Explain the differences between management and leadership
choose and research a specific business that is publicly traded where there has been a pattern of change in a
Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example.Consider the expectation of a sales professional and discuss if this is a position you would be interested..
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