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Online Consumer Purchasing Model
Use the Online Consumer Purchasing Model, figure below to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market (ages 18-26) in the United States. Assume a marketing campaign of 100,000 e-mails (at $0.25 per e-mail address). The expected click-through rate is 5%, the customer conversion rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50% (the cost of the goods is $30).
- Does the campaign produce a profit?- What advise could you provide in order to increase the number of purchases and loyal customers?- What do you think could be some web design factors?- What communications messages would be most effective?
Write a paper of 750 words or more that discusses the questions above.
Format your paper using APA Writing Style.
Verified Expert
The requirement is about assessing a marketing campaign that has been done already. The data on the responses is provided. I analyzed and determined the profitability. In the solution, there are also ways to increase customer loyalty. Choosing communication message is explained at the end.
This Expert is awesome! He is working with you as far as providing you what you need in your paper. He did a wonderful job! submitted on time and followed directions pretty well. Thanks
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