What communication objectives does a hospitality business

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Reference no: EM133876626

Homework: Marketing Communication Funnel

A central component of this topic is the marketing communication funnel, which explains how communication works at each stage of service consumption. In this homework, I want you to reflect on the communication objectives and tools used at each stage of service consumption in a hospitality business.

The homework is divided into four sections:

I. Prepurchase Stage

What communication objectives does a hospitality business want to achieve during the prepurchase stage? What communication tools could the business use to achieve these objectives? Provide a real-world hospitality business example that effectively uses communication to achieve its prepurchase stage communication objectives.

II. Service Encounter Stage

What communication objectives does a hospitality business want to achieve during the service encounter stage? What communication tools could the business use to achieve these objectives? Provide a real-world hospitality business example that effectively uses communication to achieve its service encounter stage communication objectives.

III. Post-Encounter Stage

What communication objectives does a hospitality business want to achieve during the post-encounter stage? What communication tools could the business use to achieve these objectives? Provide a real-world hospitality business example that effectively uses communication to achieve its post-encounter stage communication objectives.

IV. Summary

In two paragraphs, summarize how a service business of your choice (e.g., your current employer) could benefit from the marketing communication funnel to inform its marketing communication practices.

Reference no: EM133876626

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