What cocacola management conclude about consumers preference

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Reference no: EM131184196

1. Coca-Cola Company introduced New Coke largely because of Pepsi's success in taste tests head to head with Coke Classic.

a. Consider the following hypothetical information:

(1) In blind taste tests, 58 percent of subjects preferred Pepsi to Coke Classic;

(2) in similar tests, 58 percent of subjects preferred the taste of New Coke to Pepsi. From these findings, what can Coca-Cola's management conclude about consumers' preferences between Coke Classic and New Coke?

Reference no: EM131184196

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