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Please read the WSJ article posted for this week and respond to the following questions.This assignment does not have a minimum word requirement; however, be sure to be clear and thorough in your responses. Be sure to rewrite the questions in the file and provide your responses separately.
Questions:
1. What changes did Kmart make to its store in Chicago? Why?
2. What measures should Kmart use to evaluate whether the changes to the store were successful?
3. What marketing research methods would you recommend to a retailer like Kmart to learn more about the consumer shopping experience in its stores and to better understand what consumers think about Kmart?
4. Why is Kmart losing so much money? What is Kmart CEO Ed Lampert doing to try to improve the retailer's performance.
We all can describe bad management. But in this forum take a different position and describe the best manager you have known in terms of the four functions of management: Planning, Leading, Organizing and Controlling
Write an 8-15 page marketing plan for the proposal below. It is to follow 6th edition APA format and be of a quality graduate level. Please don't forget to use 5 Scholarly (minimum) References for a paper of this length. ***Keep in mind you are writi..
Formulating a strategy and choosing a promotional technique are also important aspects of the marketing process but an organization can't do those things with out setting a goal of what they want to achieve and then the best way to achieve it.
Borders book store closed down a few years ago and Barnes and Noble is closing many of their outlets even in South Florida. Is there a future for the bricks and mortar bookstore? Will consumers be forced to buy books online in the future? Predict ..
Locate an online example of a recent news release in which a company announces good news, such as a new product, a notable executive hire, an expansion, strong financial results, or an industry award.
Give a detailed information on the new emerging technology and its unique selling proposition (USP). This should be supported by relevant research.
Explain Operating a business in an E-Commerce Environment in compliance with the law and with e-Commerce in order to comply with the law
customer service planproduce a customer service plan that shows a thorough understanding of the procedures and policies
1.Discuss the impact of changes in household income on
Your task is to promote its conservation strategy to Australian volunteer tourists. You are required to conduct a literature review of about 500-800 words on the topic using keywords such as volunteer tourism, segmentation, targeting and positi..
Explain what is your future vision of the internet and how it will play into our lives? Feel free to be creative and have some fun with it
6. Juanita wants to open a small retail store that specializes in high-quality, high-priced children's clothing. What types of competitors should she be concerned about in this competitive retail environment? Why? Should she open an independent stor..
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