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You are the manager of a small pharmaceutical company that received a patent on a new drug three years ago.
Despite strong sales ($150 million last year) and a low marginal cost of producing the product ($0.50 per pill), your company has yet to show a profit from selling the drug.
This is, in part, due to the fact that the company spent $1.7 billion developing the drug and obtaining FDA approval.
An economist has estimated that, at the current price of $1.50 per pill, the own price elasticity of demand for the drug is -2. Based on this information, what can you do to boost profits? Explain.
The company forecasts that its net income this year will be $3,500,000. If the company follows a residual dividend policy, what will be its total dividend payment?
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Which delegation do you think is more likely to succeed with the plant? Explain why? Illustrate what information would you need to collect to decide whether to acquire the plant for your industry.
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