What business objectives is the blog helping to meet

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Reference no: EM133398084

Assignment:

1. The GM Fastlane corporate blog was a success. Find another company blog that has done well. What business objectives is the blog helping to meet? Can you find any ROI (return on investment) data to report? Alternatively, argue and find data that indicates brand blogs are no longer relevant.

2. Ethics in social media became big news in 2018 with the Facebook-Cambridge Analytica data scandal. Do you know what really happened, why it was controversial, and what changes have been made since then? Research some articles and/or documentaries, provide a summary, and weigh in on how it impacts personal and professional social use.

Reference no: EM133398084

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