What business-level strategy is google pursuing

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Reference no: EM133899943

Questions:

1. What business-level strategy is Google pursuing?

2. What value does Google create for customers and advertisers? How does this value translate into superior performance, measured by profitability and profit growth?

3. What are the sources of Google's competitive advantage? How secure are these advantages from imitation by competitors? What must Google do to keep the competitors at bay?

4. Do competitors such as Yahoo! and Microsoft potentially have assets and capabilities that give them an advantage over Google in the search engine business?

Reference no: EM133899943

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