What benefits does zespri bring to them respectively

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– What must Zespri do well in order to succeed? In terms of Porter’s three general strategies (cost leadership, differentiation, niche/focus), what is the generic strategy that Zespri is pursuing? Do you think this is the right strategy? Why?

– For whom does Zespri create value? Specifically, who are the main stakeholders of Zespri, and what benefits does Zespri bring to them, respectively?

– Zespri’s marketing team is pushing for a year-round supply of Zespri Green and Gold Kiwifruit. Is this a good idea? Why?

Reference no: EM132227379

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What benefits does zespri bring to them respectively : For whom does Zespri create value? Specifically, who are the main stakeholders of Zespri, and what benefits does Zespri bring to them, respectively?

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