What award will your campaign offer to consumer participants

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Reference no: EM133384163

Assignment:

After two decades of advertising in Super Bowl matchups, PepsiCo opted out of the Big Game one year and redirected funds into a social networking campaign called "Refresh Everything." The campaign, which harnessed the power of Facebook and blogs to offer financial grants for customer-led community projects, generated hundreds of thousands of Facebook friends and awarded millions to proposal winners.

Devise an advertising campaign that uses interactive social media to attract audiences to a popular brand. Establish a relevant crowdsourcing activity for the campaign.

What award will your campaign offer to consumer participants? What types of agencies and support organizations will be involved in coordinating the campaign? In what ways might social media help your message break through media clutter?

Reference no: EM133384163

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