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1. a- within the marketing and message design context, explain what "attention equals location" and "location is paramount" mean
b- "sales environment can range from an office to an off-license, and from a sofa to a subway what important points a salesman should pay attention? What is the role of design?
c-In a market where consumers are very selective in how they allocate their attention, James F.Engel said "Ads with benefits in their headlines are read by four times as many people as ads with no benefits in their headlines”. What James is trying to say?
2. What is the difference between an advertising message posted in underground tube(train) and a TV advertising for sofa-man?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
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An analysis of the holding costs, including the appropriate annual holding cost rate.
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Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
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Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
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