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Problem: Dove Brand Development & Extension
Review the attached articles on Dove brand development and extension. Write a 1 page summary in the Discussion Forum, providing your insights on the following questions.
A. How has the Dove brand and its marketing to women evolved over the years?
B. Was the extension of the Dove brand for men's personal care a good or a risky decision? Why?
C. What are your key learnings from this article in the importance of segmentation, targeting and positioning in the new product development process?
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