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What are ways in which they are different

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Question: Company Competitors and Positioning: Who might this company be competing with? How do they compare to them (size, target market(s), price, brand positioning, location, etc.)? What are ways in which they are the same as their competitors? What are ways in which they are different?

Dubovoy Integrative Health

- Company competitors.
The wellness industry in the past years has been growing and especially after covid. More people prioritize their health and want to learn more about it.

big competitor

- Mellis wood health
Even though they are not fully selling the same thing they are both in the same industry which is why this company is a great competitor. You can analyze the things that are working for the company as a whole and catch some trends.

melissa health wood has 1 million followers on instagram and is a worldwide health coach influencer. She markets people that want to better themselves, looking for guidance on how to get there, and delivers services on how to achieve it. She has a monthly subscription that is 10 dollars a month. In this subscription she offers workout videos, health tips, meditations, and podcasts. Her platform is all through online and can be accessed very easily.

Similarities both of the companies are focused on health. They present this by having a blog and events their customers can attend to. Both of these are great in order to engage with their customers. They are both pretty affordable. Which means with the price range they have the same customers. They both have an instagram in which they post tips on how to live a healthier lifestyle.

There are alot of differences in how they present their product.
Dubovoy can be more intimate. Meaning you can have one on one consulting due to it being a local small growing business. People can feel more comfortable in approaching this brand.Their products also have more facts and information. Meaning there is a lot of research that is being made with everything they have to offer and services. Compared to Melissa health wood she bases her credibility with testimonials. She posts people's progress. Location is also different. Even though Melissa Wood's health program can be accessed anywhere anytime, her base is New york. New York has a more interested population in the wellness industry than Virginia where Dubovoy Integrative Health is located. Dubovoy Integrative Health also only opens 4 times a week and cant be accessed anytime.

And the teacher said (The competitor section was not organized and confusing to read. Some analysis of a competitor that is more similar to Dubovoy in addition to Melissa would have helped.)

May you fix it

Reference no: EM133294769

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