What are two perspectives a business can use in assessing

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Reference no: EM132481743

Question 1: Potential strategic fit is a function of all of the following EXCEPT:

Option A. firm's strengths

Option B. firm's resources

Option C. brand personalities

Option D. product prices

Question 2: What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?

Option A. profitability and marketability

Option B. profitability and strategic fit

Option C. marketability and strategic fit

Option D. marketability and positioning

Question 3: A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable.

Option A. abilities to deliver/delight

Option B. Opportunities

Option C. financial resources

Option D. Targets

Question 4: Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor's product would be a (n) _____.

Option A. Strength

Option B. Weakness

Option C. Opportunity

Option D. Threat

Attachment:- threat.zip

Reference no: EM132481743

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