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Assignment: Marketing Strategy
Use the following outline to structure your response. Using such a structure helps you address the situation as you see it. Above all incorporate marketing theory and strategy to explain the problem and justify your conclusions. Not including course material in your response will result in a diminished grade.
Outline:
A. What is the current situation? What is the problem?B. How did they get to where they are?C. What are their options to resolve the problem? What are the pros and cons and anticipated outcome of each?D. What course of action do you propose?E. What are the anticipated outcomes, actions/reactions to the decision?
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