What are the unique strengths of the social media platforms

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Reference no: EM133281849

Assignment:

1. While the social media campaign was focused on student- athletes, it was open to all members of NCAA member institutions. How would you have participated in the campaign?

2. What are the unique strengths of the social media platforms mentioned in the case study when it comes to engaging campaign participants? How would you have leveraged the unique strengths of Twitter, Instagram, and Facebook to increase participation in the campaign? How can social media platforms not mentioned in the manuscript be used to engage student-athletes in the campaign (e.g., Snapchat, TikTok, LinkedIn, etc.)?

3. From an organizational perspective, how can the NCAA use its own resources to track and support meaningful actions during and after the campaign? For instance, how can the NCAA's four committees that focus on equity, diversity, and inclusion (Board of Governors Committee to Promote Cultural Diversity and Equity, Committee for Women's Athletics, Gender Equity Task Force, and Minority Opportunities and Interests Committee) support the campaign? Similarly, how can the annual NCAA Inclusion Forum, the signature event of the office of inclusion, engage with the campaign?

Reference no: EM133281849

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