Reference no: EM131399980
1. Service inseparability means that ________.
a. evaluation of services is subjective and it changes from customer to customer
b. the quality of services depends on who provides them as well as when, where, and how they are provided
c. services cannot be stored for later sale or use
d. services cannot be seen, tasted, felt, heard, or smelled before they are bought
e. services cannot be separated from their providers, whether the providers are people or machines
2. A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service.
a. co-branding
b. internal marketing
c. brand
d. external marketing
e. service
3. ________ occurs when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes.
a. Service variability
b. A product mix
c. A line extension
d. Interactive marketing
e. Service intangibility
4. What are the two dimensions of product quality?
a. conformance and style
b. performance and resistance
c. features and design
d. design and innovation
e. level and consistency
|
What is importance of project charter to success of project
: Another important document during project planning is the project charter. Some of you have already mentioned it. What is the difference between an SOW and the project charter? Who writes the project charter? What is the importance of a project chart..
|
|
Identify the three major socilogical theorettical paradigms
: Identify the three major socilogical theorettical paradigms. For each, what are its core questions? Which one do you relate to best? How can you use this particular paradigm to explain your decisoin to attened college?
|
|
Robotic surgery technology
: CMC is organized traditionally, with 24 subsidiary corporations, a corporate staff (executives and middle management), professional staff (physicians, nurses, and allied health), and a patient accounting department. Coastal Medical Center is consider..
|
|
Visions of god
: Christianity and Islam are more recent religions, both appearing within the past 2,000 years. Both claim to offer the ultimate revelation of God to humanity. Together, their adherents number more than half the world's population. How does the notion ..
|
|
What are the two dimensions of product quality
: Service inseparability means that ________. A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service. What are the two dimensions of product quality?
|
|
Consumers good deal by offering equivalent-quality products
: When Wal-Mart customizes its merchandise store by store to meet shopper needs, it is practicing ________. Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price? When a company i..
|
|
Make it difficult to adopt strategic approach
: Select an organization (a place that you currently work at or have knowledge with) and for this organization, please define how this organization incorporates a “partnership perspective for managing human resources.” Is it realistic to expect this or..
|
|
Product position is based on attributes as perceived
: A product's position is based on important attributes as perceived by ________. You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand..
|
|
Define marketing terms and concepts
: Define marketing terms, concepts, or ideas that you find useful. Write one sentence defining or describing this point and one sentence saying why you think that point is important for marketers.
|